2023-01-25

A&W Pokes Fun At M&M’s “Spokescandies” Pause By Donning Denim For Polarizing Rooty

In a tweet, A&W said, ” America, let’s talk. “Since 1963, Rooty the Great Root Bear has been our beloved spokesbear. We knew people would notice because he’s literally a 6-foot tall bear wearing an orange sweater. But now we get it – even a mascot’s lack of pants can be polarizin

Rooty the Great Root Bear

The Free Press Reports: Following controversy over M&M’s changing looks, the brand was looking for a spokesperson “America can agree on” for a new Super Bowl ad, and now the cartoon candies will be paused.

As The Free Press readers may recall, in January 2022, the candymaker Mars announced that it would make its multicolored M&Ms more “inclusive.” It’s part of a program Mars calls “Creating a World Where Everyone Feels They Belong.”

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