2023-03-20

Big, Gay ‘Shazam 2’ Tanks with Dismal $30 Million Opening Weekend

Why in the world Shazam! Fury of the Gods decided to have one of its supporting characters come out as gay and then use that reveal as part of the marketing plan is obvious. The filmmakers want diversity points. But at what cost?

Breitbart Reports: Shazam! Fury of the Gods is tanking at the North American box office with an opening weekend of just $30 million .

This box office number could go a little lower or higher, but not enough to save this stinker.

Stick a fork in Shazam!

He’s done.

Why in the world Shazam! Fury of the Gods decided to have one of its supporting characters come out as gay and then use that reveal as part of the marketing plan is obvious. The filmmakers want diversity points. But at what cost? Well, 2019’s Shazam! opened to $54 million and cost $100 million to produce. Shazam! Fury of the Gods cost $125 million to produce and will be lucky to clear $70 million at the domestic box office.

You add what must be around $50 million in marketing costs to that $125 million production budget, and you have is a movie that will have to clear around $400 million worldwide just to break even. Unless there’s some unexpected groundswell, that ain’t happening.

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  • notwokeshows

    notwokeshows

    from the old Disqus comment system

    Mar 20, 2023

    They're trying to make him the comic relief superhero like Deadpool is to Marvel. But Deadpool works because he is the opposite of PC. Making a superhero a comic character then pouring woke and family friendly all over it just doesn't work.

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