2023-08-13

Budweiser Humiliated at Sturgis After Woke Company's Stunt to Win Back Fans Epically Backfires

The punishing conservative boycott of Anheuser-Busch InBev’s Bud Light brand continues unabated, as the beer giant was unceremoniously blackballed at a major motorcycle event it sponsored in South Dakota. The no-show was especially jarring because Budweiser was an official sponso

The Western Journal Reports: The punishing conservative boycott of Anheuser-Busch InBev’s Bud Light brand continues unabated, as the beer giant was unceremoniously blackballed at a major motorcycle event it sponsored in South Dakota.

The grim situation was captured in a TikTok video by user CycleDrag, who posted shocking footage Tuesday showing tent after tent with row after row of empty Budweiser booths that had been set up to promote the beer.

The TikTok video was shared on Twitter by a user who noted that there were “ZERO attendees at the Budweiser tent in Sturgis. This may be the BIGGEST marketing blunder of all time!”

The no-show was especially jarring because Budweiser was an official sponsor of this year’s City of Sturgis Motorcycle Rally. So even when it lavishes money to woo customers to a free event, beer drinkers stayed away in droves.

The incident underscores that consumers still have not forgiven Bud Light for its disastrous promotion lionizing transgender activist Dylan Mulvaney by putting his face on a can of its beer.

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  • notwokeshows

    notwokeshows

    from the old Disqus comment system

    Aug 13, 2023

    It was the woke of times. It was the broke of times... Surprise surprise bikers aren't interested in a dude pretending to be a woman drinking water pretending to be a beer.

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