2023-02-13

Can Disney Super Bowl ad marking 100 yr. milestone rehabilitate the ‘woke’ mouse?

Following a lasting trend of pushing progressivism that resulted in major flops and financial woes for the family entertainment company throughout 2022, a course correction may indeed be coming for Disney. Sunday morning, Iger took to social media to pre-release its Super Bowl LV

Disney 100

BPR Reports: Walt Disney Company CEO Bob Iger didn’t wait for the Super Bowl to share his company’s big game spot that reiterated an apparent mea culpa on wandering wayward down the path to woke.

Following a lasting trend of pushing progressivism that resulted in major flops and financial woes for the family entertainment company throughout 2022, a course correction may indeed be coming for Disney. Sunday morning, Iger took to social media to pre-release its Super Bowl LVII promotional advertisement that focused on celebrating the 100 years of Disney.

“Today I want to share this video, which celebrates the @WaltDisneyCo’s 100 year milestone,” he wrote of the spot that featured iconic moments from an array of films and the connections fans have made with the content. “We are enormously grateful to our storytellers, our cast members and our fans. Thank you and enjoy. #Disney100.”

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