Zero Hedge Reports: Weeks after Tractory Supply nuked its diversity, equity, and inclusion initiatives following conservative backlash and boycotts sparked by commentator and filmmaker Robby Starbuck, Deere & Co. announced on X on Tuesday that it will no longer participate in "cultural awareness parades" and pull back on "woke" workplace policies.
Starbuck said the Moline, Illinois-based Deere has committed to:
- No longer funding pride parades
- Business resource groups will no longer be divided on identity lines
- Audit all training materials to ensure the absence of socially motivated messages
- No hiring quotas or pronoun usage
"Another huge win in our war on wokeness, BUT I don't think this is enough for customers to go back. Customers want to hear that DEI policies are entirely gone and that they will no longer participate in social credit CEI scoring by HRC," Starbuck wrote on X.
He added, "This half measure shows that we're a powerful force to be reckoned with though. While I'm not completely pleased, I don't want to downplay the fact that this is another massive win. All of you are helping me force corporate America back to sanity. I won't rest until we eliminate leftism from corporate America."
Comments
notwokeshows
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Jul 18, 2024
It's probably too late. They won't recoup the alienated customers. Neither did Bud Light. The damage is done. This was a stupid move of epic proportions by Deere management. How do they not know wokeness simply isn't embraced by farmers and ranchers?