WND Reports: With a little more than six months left until its release date, the 2024 "Snow White" remake and its main star are forcing Disney to go into crisis mode early, according to two branding experts.
Rachel Zegler , who plays the titular princess, publicly spoke last year about how her upcoming film will be vastly different from the 1937 animated feature. Months later, audiences responded to her recently resurfaced comments with backlash and criticism on social media.
As a result, marketing and PR specialists warned in August the negative press surrounding Zegler could mean a disastrous box office return for Disney on the film, the U.K.'s Daily Mail first reported.
"It can have a huge impact on ticket sales, especially with the amount of negative backlash so early in the promo trail," branding expert Carla Speight said.
"They need to get the key messaging and strong selling point into a brief for the cast of the film and ensure they stick to it," she added. "If they don't, it's a disaster waiting to happen and the backlash will keep growing."
Another predicted those at Disney are already working hard to minimize the damage caused by Zegler.
"I am sure Disney executives must be having crisis talks and thinking perhaps their new Snow White isn't the best person to promote the film and ensure it is a box office success," PR expert Nick Ede said.
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notwokeshows
from the old Disqus comment system
Sep 13, 2023
Calling it "Snow White" is the first mistake, we know that story. Making another woke feminist rant is the second. Brand destruction is the consequence.