MRCtv Reports: Hallmark President and CEO Wonya Lucas will be stepping down from her role at the end of the year.
Lucas replaced former President and CEO Bill Abbott in 2020 following the backlash over Hallmark removing a commercial showing a homosexual couple. Her plan was to prioritize increasing “representation” and wanting to tell more “diverse and inclusive” stories.
However, amid the controversy, Lucas witnessed the mass exodus of Hallmark’s biggest celebrities, including “Full House” stars Candace Cameron Bure and Lori Loughlin, “Beverly Hills 90210” actress Jennie Garth, “90210” actor Trevor Donovan and “Where Calls the Heart” actor Daniel Lissing.
Lucas worked with Mike Perry, President and CEO of Hallmark Companies, to partner with GLAAD (Gay and Lesbian Alliance Against Defamation) to “better represent the LGBTQ community.”
Consumers have spoken, and they don’t want progressivism and wokeness in their family-oriented content. People love Hallmark for the wholesome, innocent and simplistic stories we all know and love.
Comments
notwokeshows
from the old Disqus comment system
Aug 11, 2023
Whelp, I hope the channel turns around…but I'm not holding my breath. The usual pattern is that when woke CEO's step down a new more supposedly moderate one takes over until either they go woke as well or fellow employees get fed up enough of not being woke that they rebel and either force the new CEO out or to capitulate. See CNN and Disney for reference.