2023-01-08

Victoria’s Secret Brand CEO Out As Company Struggles Following Pursuit Of Wokeness

Victoria’s Secret brand CEO Amy Hauk, who was also CEO of the company’s Pink brand, announced this week that she is leaving the company after less than a year on the job.

Daily Wire Reports: Victoria’s Secret brand CEO Amy Hauk, who was also CEO of the company’s Pink brand, announced this week that she is leaving the company after less than a year on the job.

“Amy Hauk will be stepping down as CEO of Victoria’s Secret and Pink in order to spend more time with her family in Florida,” a spokesperson for the company said. “Amy has graciously agreed to a managed transition between now and the end of March. There are no plans to replace her role.”

The Daily Wire reported over the summer that the company did away with the iconic Victoria’s Secret Angels , replaced models with the likes of soccer star and liberal activist Megan Rapinoe , and even hired the company’s first biologically male transgender model — but, unsurprisingly, the wokeness has not paid off.

Victoria’s Secret fired 160 management-level employees over the summer at its Ohio headquarters in an effort to save the business $40 million.

Notably, sales at the lingerie company dropped by 4.5% to $1.5 billion earlier in 2022, the New York Post reported , adding that comparable sales from the same period in 2021 had declined by 8%.

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  • notwokeshows

    notwokeshows

    from the old Disqus comment system

    Jan 8, 2023

    It's stunning that a brand which took so many years and so much effort to launch itself into one of the most popular and successful brands on the planet simply throws it all away for a tiny, mentally ill fraction of the population. I can't even wrap my head around what kind of thought process it must have taken, and on multiple levels. Being Woke may be great in the bubbles that these people live in but their customers have always rejected it. The elites are totally out of touch with most of America.

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