NOT WOKE SHOWS: ‘Woke’ companies risk inciting ‘hostile’ public, research finds

Corporate culture wars are making the public “hostile”, companies have been warned as a major piece of research is launched into the rise of “woke” in the workplace. Britons are “cynical” and “tired” of attempts by big business to force political views on employees and customers,

The Telegraph Reports: Corporate culture wars are making the public “hostile”, companies have been warned as a major piece of research is launched into the rise of “woke” in the workplace.

Britons are “cynical” and “tired” of attempts by big business to force political views on employees and customers, according to Policy Exchange.

New polling by the think-tank reveals that the majority of the public (58 per cent) reject the suggestion that companies should be able to demand that their employees declare gender pronouns.

Britain’s biggest employers are increasingly asking staff to use pronouns to reflect their gender identity, with the City making particular efforts to shake off its “pale, male and stale” image.

The use of “she/her/her”, “he/him/his” or “they/them/their” is fast becoming common on name badges or signatures at the end of work emails, as companies from banks to law firms embrace the trend.

But the polling found that only 16 per cent agree that companies should be able to demand employees declare their gender pronouns.

‘Woke’ companies risk inciting ‘hostile’ public, research finds

Comments