Fresh from a successful retail career in Chicago, a dashing Harry Selfridge arrives in London with his family intent on building the world's largest department store in the capital's Oxford Street.

Mr. Selfridge recounts the real life story of the flamboyant and visionary American founder of Selfridge's, London's lavish department store. Set in 1909 London, when women were reveling in a new sense of freedom and modernity, it follows Harry Gordon Selfridge ('Mile a Minute Harry'), a man with a mission to make shopping as thrilling as sex.

Pioneering and reckless, with an almost manic energy, Harry created a theater of retail where any topic or trend that was new, exciting, entertaining - or just eccentric - was showcased.