An unhappy middle-aged banker agrees to a procedure that will fake his death and give him a completely new look and identity - one that comes with its own price.

Desperate to escape his dreary, dead-end life, aging banker Arthur Hamilton (John Randolph) succumbs to a mysterious organization's offer of a new identity and a fresh start.

Surgically transformed into the handsome, young Tony Wilson (Hudson), he begins a jet-set existence among a shadowy community of similar "Reborns." But Tony's heady exhilaration spirals into heart-stopping terror as he discovers that his newly purchased life carries a terrifying price.