Born into a world that hates and fears them, the X-Men fight for mutant rights, in hopes of making the world safe for humans and mutants to live together in peace. They struggle for acceptance, while battling Magneto, Apocalypse, and the genocidal robots known as the Sentinels.
Many executives have made the decision that it's sometimes safer to just be silent versus to take a stance, because they have a fiduciary responsibility to their shareholders and their bottom line and are very concerned about how this will be perceived. Call it the great un-wokening.