PJ Media Reports: Consumers' Research, a nonprofit conservative consumer watchdog, has published a list of five corporations where woke has run wild, and consumers should approach buying anything from them with caution.

Best Buy, Activision, Target, Nordstrom, and Home Depot made the list this year. Each has transgressed common sense and decency in pursuit of woke dollars. Unfortunately for them, as we've seen with Bud Light, it doesn't always work out well for the company.

The Anheuser-Busch promotional campaign that used trans "influencer" Dylan Mulvaney to sell beer was one of the biggest disasters in corporate marketing history. The executive who thought it up was originally suspended last August. Last week, he was finally fired, leaving "in order to embark on a new chapter in his career," the company said in a statement.

AB sales were down 15% for the third quarter and Bud Light is no longer the top-selling light beer. The company has found it very difficult to regain market share.

But the five companies on the Consumers' Research list haven't learned their lesson yet.



Best Buy initiated a blatantly racist employment policy "that prioritized race above other factors by requiring applicants to 'identify as Black, Latino, Hispanic, Asian or Pacific Islander.'" While I sympathize with the sentiment involved in boycotting Best Buy, I would simply point out that companies that hire based solely on race and gender pay for that stupidity in the long run. Racist hiring practices dispense their own justice.