Blaze Media Reports: A"Shark Tank" star Kevin O'Leary rebuffed billionaire businessman Mark Cuban on Wednesday for claiming the woke agenda is good for business.

Wait, what did Cuban say?

In an interview with the Pittsburgh Post-Gazette, Cuban defended companies that are going "woke."

"There is a reason almost all the top ten market cap companies in the U.S. can be considered 'woke.' It's good business," he said

The remarks come after Cuban invited participants at a conference last month to label him "woke."

"Call me woke — you don’t need to call it DEI, you can call it whatever you want — I call it good business," Cuban said. "It means taking the people that you’re selling to and making sure your workforce looks like them, and making sure you can reflect their values and being able to connect to that. That’s what works for me."

How did O'Leary respond?

Speaking on Fox News, O'Leary revealed that he and Cuban discussed the "woke" issue on the set of "Shark Tank" just this week — and he believes Cuban is just plain wrong.

According to O'Leary, when businesses participate in the culture wars, they alienate customers.