RedState Reports: Life’s axioms hang around for decades or longer for one simple reason: they’re generally true. Hence, “You get what you pay for,” “When the going gets tough, the tough get going,” “It’s not what happens that matters, it’s how you react to it,” and “When you’re in a hole, stop digging” are familiar to all of us.

This article is about the final axiom, above, with a slight modification: “When you’re in a hole you intentionally dug, stop the hell digging before you make a disastrous self-inflicted crisis even worse.”

Bud Light was unavailable for comment.

With the everyman beer brand practically on life support and Anheuser-Busch InBev stock taking a beating, it turns out that Bud Light is set to sponsor three different Gay Pride events in the coming months.

As reported by Daily Wire, the A-B brand is listed as a sponsor on the Cincinnati Pride Parade website, along with Planned Parenthood and the Cincinnati Children’s Hospital, which “medically transitions” — irreversibly mutilates with double mastectomies, castrations, and chemical castrations — children.