Hot Air Reports: There isn't enough climate propaganda in the movies, so our friends in the environmental community have created a tool to help pressure Hollywood to become even more woke on environmentalism.

"Climate columnist" Sammy Roth wants to use it to ensure that more propaganda is pumped out of Hollywood. 

As you know, the Left is all about Narrative, and when they aren't getting the results they want, their solution is always to amp up the propaganda. And, to be honest, at least in the short-to-medium term, the propaganda works pretty well with a large fraction of the population.

Unfortunately for the Left, there are diminishing returns when you pump out the BS. Once the low-hanging fruit is harvested, the rest of us start rolling our eyes and then looking away. 

Sammy Roth understands this, so he is pushing a tool to be more subtle but more relentless in pushing The Message. 

Let’s say you’re a heading to the movie theater to catch a quirky romantic comedy. Or you’re on Disney+ binging the latest Marvel superhero show after work. Or maybe you’re looking for a Netflix documentary about international cuisines.

Are any of those stories truly grounded in reality if they don’t at least nod at the existence of the climate crisis?

GROUNDED IN REALITY?! Romcoms and Marvel movies are exactly where audiences go to look for grounded-in-reality entertainment, right?

I can already hear some of you grumbling: Why does everything have to be about climate change? Let me have some fun without having to worry about the fate of the planet. Not all entertainment needs to be a vehicle for environmental messaging.

Agreed. But some of it should be — and now we have a tool for pressuring Hollywood studios to do their part.