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ESG funding is why woke entertainment keeps getting made despite losing audiences

NOT WOKE SHOWS • Apr 15, 2024

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ESG funding is why woke entertainment keeps getting made despite losing audiences

FOX NEWS Reports: Mark Kern, a former team lead of the popular online game "World of Warcraft," claims the video game industry and entertainment at large cater to progressive views in their content in exchange for access to money.


Fans of beloved franchises like Indiana Jones have become frustrated when they think movie studios and writers have adopted divisive identity politics or gone "woke." Kern puts the blame on DEI (diversity, equity, and inclusion) consulting companies that often work with a movie, series, or video game in development and help write or influence their stories. 


While some games with DEI consultancy influence such as "Marvel's Spider-Man 2" and "God of War: Ragnarok" have met commercial success despite pandering to liberal identity politics, the recently released "Suicide Squad: Kill the Justice League" has been widely panned for both its gameplay and its story.


This game was so poorly received that Discovery Chief Financial Officer Gunnar Wiedenfels on February 23rd amidst the company’s Q4 2023 earning calls declared, it "has fallen short of our expectations since its release earlier in the quarter, setting our games business up for a tough year-over-year comp in Q1."


In the video game industry, one consultant agency made headlines recently for being at the center of controversy over pushing diversity politics in certain video games. Sweet Baby Inc. (SBI) describes itself as an "inclusion-focused narrative and consultation company" working toward "diversifying and enriching the video games industry." On the video game digital distribution service Steam, over 250,000 gamers have followed a list called "Sweet Baby Inc. Detected." The list consists of games that SBI is affiliated with and doesn't recommend them for purchase.

Kern has weighed in on the controversy involving SBI and told 
Fox News Digital, saying "there is a coordinated effort to insert diversity politics into games by ALL parties involved to the detriment of the quality of the games themselves. Sweet Baby’s Inc.’s very public and self published involvement is just the tip of the iceberg."

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