MRCtv Reports: Hallmark President and CEO Wonya Lucas will be stepping down from her role at the end of the year. 

Lucas replaced former President and CEO Bill Abbott in 2020 following the backlash over Hallmark removing a commercial showing a homosexual couple. Her plan was to prioritize increasing “representation” and wanting to tell more “diverse and inclusive” stories. 

However, amid the controversy, Lucas witnessed the mass exodus of Hallmark’s biggest celebrities, including “Full House” stars Candace Cameron Bure and Lori Loughlin, “Beverly Hills 90210” actress Jennie Garth, “90210” actor Trevor Donovan and “Where Calls the Heart” actor Daniel Lissing.

Lucas worked with Mike Perry, President and CEO of Hallmark Companies, to partner with GLAAD (Gay and Lesbian Alliance Against Defamation) to “better represent the LGBTQ community.”

Consumers have spoken, and they don’t want progressivism and wokeness in their family-oriented content. People love Hallmark for the wholesome, innocent and simplistic stories we all know and love.