PJ Media Reports: How do you fix Disney, a company that seems hell-bent on destroying billions of dollars worth of intellectual property from The Little Mermaid to Indiana Jones?

Following Walt Disney’s untimely death in 1966, the company bearing his name entered a long creative and quality slump. Disney even lost direction, badly trying to outdo Star Wars with The Black Hole and producing “edgier” fare like The Devil And Max Devlin. By the late ’80s, though, the company got back to Walt’s roots in classic animation with The Little Mermaid, beginning a decade-plus creative renaissance.

Then the bean counters took over and cash-flush Disney started gobbling up other people’s creative content — Pixar, Star Wars, Marvel Comics — instead of creating more of their own.

“Who cares about the quality? Just keep the content coming,” became the new attitude. I couldn’t begin to count how many Marvel series are streaming on the money-losing Disney+ service, but I can tell you that only two of the entire lot were worth watching. The damage done to Star Wars is so serious that a new movie hasn’t begun production in six years. An unbearably smug young woman — the heroine! — punches out 80-year-old Harrison Ford in the new Indiana Jones movie, projected to lose at least $200 million. Nobody knows any longer what a Pixar movie is supposed to be, including the management at Pixar.

The rot, it stinks.



Even worse, two-time (and current) CEO Bob Iger introduced wokeness to Disney’s brand, in effect gutting all those golden geese.