Collider Reports: The recent success of A Man Called Otto and 80 for Brady — both of which were aimed at older crowds — has proven that targeting underserved audiences is a lucrative strategy at the box office. Lionsgate made the most of a clear theatrical window this week, when it debuted Jesus Revolution in over 2,400 theaters, directly targeting the faith-based demographic while general audiences were busy enjoying the antics of a bear on drugs.

The film is estimated to have made $15.5 million in its three-day domestic debut, including figures from pre-release screenings, finishing third behind Ant-Man and the Wasp: Quantumania and Cocaine Bear. This is a tremendous result, considering that Jesus Revolution was projected to make only around $7 million heading into its debut weekend. To build buzz, Lionsgate organized church screenings, university screenings, and other initiatives that attracted tens of thousands across the country prior to the film's nationwide release.