The Federalist Papers Reports: Cuban began his mini-lecture with the old favorite, “Let me help you understand,” as if whoever might disagree with his diatribe was a Neanderthal starving for Homo sapien wisdom. And then, according to Fox, he laid out “five separate points” to provide enough cover for the lack of substance of his argument to hide in.

I don’t want to bore you with Cuban’s meandering response but it’s to make a point. “Good businesses look where others don’t, to find the employees that will put your business in the best possible position to succeed,” Cuban rattled on.

“You may not agree, but I take it as a given that there are people of various races, ethnicities, orientation, etc that are regularly excluded from hiring consideration. By extending our hiring search to include them, we can find people that are more qualified. The loss of DEI-Phobic companies is my gain.”

Cuban then made the bewildering remark, “treating people equally does not mean treating them the same.” What does that mean? Treating people equally does not mean treating people equally? I thought that was what equity was all about. Is Cuban arguing for equity, or equality, or conflating the terms, or emptying them both of meaning?

Whatever the case, Cuban claimed to be arguing in favor of equity — a woke term that defies definition. It’s the “E” in DEI.

“Equity is a core principle of business, “Cuban droned. “Put your employees in a position to succeed. Recognize their differences and play to their strengths where ever possible. It is not a hard concept. But it is not easy to implement. Most workforces don’t have the depth of management to do this well. When it’s not done well it can create tension and resentment.”

OK. Enough. We get it. Only woke demigods like Cuban are capable of implementing DEI, let alone understanding it. Blah, blah, blah.



Musk didn’t take the bait. You could spend an hour or so dissecting the pitfalls in Cuban’s vapid defense of DEI. Musk doesn’t have time for it. He simply asked a question, “Cool, so when should we expect to see … short white/Asian women on the Mavs?”