Liberty Nation News Reports: The history of product placements in motion pictures dates back to 1927, when the silent film Wings, starring Clara Bow and Gary Cooper, prominently featured a bar of Hershey’s chocolate. Since then, corporations have paid Hollywood big money to insert their products into scenes, be it the gratuitous positioning of every brand known to man in the Transformers films or the luxurious automobiles displayed in the James Bond series. But what happens when wokeness becomes a product placement? Perhaps Netflix is offering a sneak preview into the future of content creation and consumption.

Over the last year, Netflix has been starving for funds. The streamer has been exploring various ways to generate money to keep the business afloat, from altering its password model to launching ad-supported subscriptions. But, moving forward, embracing woke capitalism might be another crucial revenue generator.

Netflix recently signed an agreement with General Motors to showcase and normalize electric vehicles. The arrangement officially launches during the Super Bowl on Feb. 12 with a commercial starring Will Ferrell. The actor will ostensibly drive a wide range of GM electric vehicles through multiple Netflix programs, such as Army of the Dead, Bridgerton, and Squid Game. In addition, the tech-entertainment juggernaut will insert GM EVs into a broad array of scripted and reality series, including Love Is Blind and Unstable.