OutKick Reports: The verdict is in, and you’ll never believe it: sane Americans did NOT appreciate Target targeting their kids.

Most people won’t be shocked by reading that, but believe me, some will be. I hope to never meet them. The second quarter just wrapped up for the 2024 fiscal year, meaning it’s time to dive in and see who crushed it … and who got crushed.

Target, as you can probably guess by now, falls into the latter category.

“Target was our worst performer in the quarter, primarily driven by customers and public reaction to in-store promotions for the month of June,” Smead Capital Management wrote in a letter to investors this week.

“We believe management has listened to its core customers, made the necessary changes, and avoided structural damage to the brand.”

While that second part is debatable — have you been inside a Target since May? — the first part is not.

Shares of Target are down over 20% in the last 52 weeks, including a staggering decline over the past three months. OutKick’s written about it before, but now that the numbers are official, here’s a quick recap.

(Look away, Target …)