National Review Reports: In-store sales of Bud Light dropped 26 percent in the final week of April following consumer pushback in the wake of the company’s decision to partner with transgender social-media personality Dylan Mulvaney.

Figures released by Bump Williams Consulting, a firm that specializes in the alcohol beverage market, found Bud Light sales have progressively slumped throughout the month of April. In the second week of the month, they were down 11 percent and plummeted 21 percent the following week.

Overall sales are now reportedly down 8 percent on the year, jeopardizing parent company Anheuser-Busch InBev’s position as the market leader.

“I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” Bump Williams, the market research company chief, told the St. Louis Post-Dispatch on Monday.

In early April, Bud Light sent Mulvaney decorative cans of beer featuring the influencer’s face as part of a promotion paired with March Madness. Alissa Heinerscheid, Bud Light’s recent marketing manager, was the brain behind the scheme and sought to rejuvenate the brand by “shifting the tone.”