The Daily Wire: Victoria’s Secret had spent decades marketing luxury lingerie with runway shows and supermodels. The once-iconic brand has nevertheless been languishing in recent years following a pivot toward diversity and wokeness.

The company earned approval from the media as executives announced the end of the Angels fashion show broadcast four years ago and vowed to “rethink” marketing tactics.

The Angels were later replaced with VS Collective, an “unparalleled group of trailblazing partners who share a common goal to drive positive change.” The brand that had built its image on models such as Heidi Klum and Gisele Bündchen would now be represented by figures such as left-wing lesbian soccer player Megan Rapinoe and male-to-female transgender person Valentina Sampaio.

The company’s website and social media pages now feature women of all shapes and sizes, as well as various nods to the purported importance of diversity and inclusion. The brand’s performance has meanwhile been less than angelic: the company permanently closed hundreds of stores and axed several dozen management-level positions over the past three years.

Victoria’s Secret CEO Amy Hauk recently exited the company after spending less than one year in her post.