New York Post Reports: A popular slogan on the right is “Get woke, go broke,” but until the last few weeks, there was meager evidence in support of this proposition.

Attempts to organize consumer boycotts of “woke” products or companies, like the NFL after Colin Kaepernick’s kneeling for the national anthem, usually fizzled after having little effect.

Then came the Bud Light debacle, in which Anheuser-Busch sought to leverage the sensation of the trans celebrity “influencer” Dylan Mulvaney with a specially labeled can produced just for Mulvaney, which Mulvaney embraced to the hilt on Instagram and elsewhere.

A spontaneous boycott of Bud Light, previously America’s best-selling brand, has cut sales by more than a quarter since this misbegotten stunt, and the loss of market share appears to have staying power.

Anheuser-Busch stock slumped 15% and Bud Light cans sit unsold on store shelves despite deep price discounts, while sales of competitor brands such as Coors Light and Miller Lite have jumped.

Barron’s reports that several analysts think the shift away from Bud Light may be enduring, possibly making the micro-targeted Mulvaney promotion the single greatest brand-killing marketing blunder since the Ayds diet plan in the 1980s.

Someone in Target’s marketing department apparently decided to say, “Hold my Bud Light,” and emulate this consumer-alienating strategy.

One notable offering of the stores’ Pride Month product line is “tuck-friendly” one-piece “women’s” swimsuits for fully equipped men who wish to dress like women.